Choozle Enables Growth and AR Automation

Digital advertising leader drives sales and efficiency with Paystand's NetSuite SuiteApp.

By The Numbers

33%

Reduction in DSO in 6 months

2x

Doubled invoice volume without new headcount

50%

Decrease in late receivables

Challenge

Migrate to an accounting system ahead of current business needs, including a robust user experience for easy payments and direct connections to payment providers.

Solution

Paystand’s SuiteApp for NetSuite includes powerful features like white-label customization, single-click payments, and robust dashboard capabilities that drive faster payments, a unified brand presence, and greater visibility across the organization.

Testimonials

With Paystand, Choozle transformed its AR operations, allowing them to focus on proactive growth strategies while considerably improving efficiency and customer satisfaction in its payment processes.

Challenges Faced by Choozle

• Rapid growth and increased complexity in revenue operations
• Lack of seamless integration between QuickBooks, Bill.com, and Salesforce, hindering data connections
• Needed a scalable ERP solution to unify and streamline accounting and payment processes
• Customer experience in payments was inconsistent, causing delays in receivables
• Required a more robust, branded, and efficient solution for invoicing and payments

Solutions Implemented with Paystand

• Integration with NetSuite: Implemented Paystand’s SuiteApp for NetSuite, unifying the AR process with real-time data updates
• White-Label Branding: Customized invoices and emails to align with Choozle’s brand, creating a consistent customer experience
• Single-Click Payments: Embedded “Pay Now” links for easy, instant payments directly from emailed invoices
• Flexible Payment Options: Supported multiple payment methods, including the zero-fee Paystand Bank Network, ACH, and credit cards
• Automated Invoicing & Reconciliation: Streamlined invoicing and reconciliation, allowing customers to view and pay all open invoices at once
• Enhanced Forecasting and Visibility: Provided detailed dashboards for cash flow insights and forecasting, allowing for proactive AR management

Overview

Choozle is an independent, digital advertising company that enables customers through learning, guidance, and self-service digital advertising software.

Background

AJ Heffernan has one very ambitious goal: “We don’t want to be the ones who are holding the company back,” said AJ. “We want to plan for Choozle’s continued growth, including everything from new office space, payroll, and accounting systems.”

Choozle has grown its self-service platform that empowers advertising agencies, brands, and publishers to serve highly visible digital advertising campaigns.

Paystand + NetSuite Unite to Supercharge Choozle’s Operations

With the NetSuite implementation in progress, AJ and his team began working with Paystand to determine how the digital payment network would plug into both Choozle’s internal processes and external customer experiences. Set up took less than 30 days and includes the following capabilities:

• WHITE LABELING: White-label customization to create email templates, select a color scheme, and adhere to Choozle’s brand guidelines.
• SINGLE-CLICK PAYMENTS: Single-click payments right off the emailed invoice, using Paystand’s embedded “Pay Now” link that leads directly to the payment portal / URL.
• PAYMENT FLEXIBILITY: Flexibility in payment methods ranging from the zero-fee Paystand Bank Network, legacy ACH, or credit card with blended wholesale rates to easily forecast costs.
• AUTOMATED INVOICING: Automated invoicing and reconciliation via Paystand’s SuiteApp for NetSuite.
• OPEN INVOICES: The ability for customers to see all open invoices and pay per line item using Paystand’s “Open Invoices” function.
• GREATER FORECASTING: Greater visibility and forecasting using Paystand’s dashboards.

These enhanced functions have opened up new opportunities for Choozle to more efficiently manage their operations. “Now we’re able to check the status of incoming payments and cash flow multiple times daily to see which bills we can pay,” said AJ.

Results

The Choozle accounting team has dropped their days sales outstanding (DSO) by ⅓ in 6 months, decreased receivables > 90 days by half, cut their time to close the books by 50%, cut the time it takes to send invoices from 4 to 2 days, and doubled invoice volume without materially doubling the accounting team.

Paystand is on a mission to create a more open financial system, starting with B2B payments. Using blockchain and cloud technology, we pioneered Payments-as-a-Service to digitize and automate your entire cash lifecycle. Our software enables businesses to digitize receivables, automate processing, reduce time-to-cash, eliminate transaction fees, and enable new revenue.